Based in the UAE / Available globally / Remote support with optional site visits
Services
Services disciplines
Marina Design & Development Yacht Club & Upland Commercial & Destination Benchmarking Studies Sustainability & Smart Marina Pre-Opening & Mobilisation Customer Experience Operations & Management Standards & Accreditation Yacht Charter Operations Ecosystem
Ecosystem stages
Vision & Destination Strategy Marina Design & Development Yacht Club & Upland Development Commercial & Destination Strategy Pre-Opening & Mobilisation Operations & Management Experience Leadership
Leadership
Philip Sather — CMM Oliver Rees The partners Discuss your project

Yacht Club & Upland Development

The Marina Is Only Part of the Waterfront Experience

FMD helps define what the yacht club and surrounding waterfront should actually become — from membership and hospitality through sailing, recreation and lifestyle programming.

01

Yacht Club Concept

  • Marina support club
  • Private members' club
  • Hospitality-led yacht club
  • Family lifestyle proposition
02

Membership Strategy

  • Marina-linked or external membership
  • Founding member programmes
  • Tiers, benefits and admissions journey
  • Retention and renewal planning
03

Hospitality & F&B

  • Restaurants, bars and lounges
  • Pool clubs and private dining
  • Events and service culture
  • Guest experience design
04

Recreation & Sailing

  • Gyms, spas, padel and pools
  • Sailing academy and watersports
  • Youth programmes and training
  • Seasonal programming

This upland capability is one of FMD's strongest differentiators.

Start Here

A two-week Operational Design Review.

Fixed scope, fixed fee, delivered before the next design freeze. Share your marina plans and we will respond within 48 hours.

Request an Operational Design Review →