Based in the UAE / Available globally / Remote support with optional site visits
Services
Services disciplines
Marina Design & Development Yacht Club & Upland Commercial & Destination Benchmarking Studies Sustainability & Smart Marina Pre-Opening & Mobilisation Customer Experience Operations & Management Standards & Accreditation Yacht Charter Operations Ecosystem
Ecosystem stages
Vision & Destination Strategy Marina Design & Development Yacht Club & Upland Development Commercial & Destination Strategy Pre-Opening & Mobilisation Operations & Management Experience Leadership
Leadership
Philip Sather — CMM Oliver Rees The partners Discuss your project
Marina · Yacht Club · Waterfront Advisory
We make marinas work

Fractional Marina DirectorFrom Waterfront Vision
to World-Class Operation

Independent senior marina leadership for developers, owners and operators — from operational planning and pre-opening through to performance, systems, people and fractional management.

Let's talk See the work
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The gap we close FMD

Marine engineers design infrastructure. Operators live with the consequences.

FMD brings the operator's voice into the room while decisions are still on paper — challenging designs so they drive top-line revenue, run efficiently and need no rework after handover.

We test every layout, flow and service concept against three questions: does it drive the top line, does it work day to day, and does it run cost-efficiently — before completion locks it in and the owner pays to change it.

01
Drive the top line
Layouts that maximise revenue
02
Work day to day
Flows that function in practice
03
Run cost-efficiently
Operations without waste

Design it right. Open it right. Operate it right.

01 / Services Nine disciplines

Nine advisory disciplines. One waterfront view.

Each has its own detailed page. Start with the one that matches your current stage.

Marina Design & Development Advisory
01

Marina Design & Development Advisory

Operational input before construction becomes operation.

Read more →
Yacht Club & Upland Development
02

Yacht Club & Upland Development

Membership, hospitality, F&B, recreation and sailing.

Read more →
Commercial & Destination Strategy
03

Commercial & Destination Strategy

Pricing, benchmarking, home-port strategy and destination positioning.

Read more →
Competitive & Benchmarking Studies
04

Competitive & Benchmarking Studies

Understand the market before setting the strategy.

Read more →
Sustainability & Smart Marina Strategy
05

Sustainability & Smart Marina Strategy

Smart systems, environmental controls and accreditation pathways.

Read more →
Pre-Opening & Mobilisation
06

Pre-Opening & Mobilisation

People, systems, SOPs, budgets and operating readiness.

Read more →
Customer Experience
07

Customer Experience

Design the entire guest journey from enquiry through retention.

Read more →
Marina Operations & Management
08

Marina Operations & Management

Hands-on Director-level support after opening.

Read more →
Standards & Accreditation
09

Standards & Accreditation

International standards built into the operation.

Read more →

Expertise extends beyond the berth — Director-level support for charter fleets, brokerage operations and hospitality-led charter programmes.

Yacht charter operations →
02 / The Ecosystem of FMD 01 — 06

The Ecosystem of FMD, not a linear handover

FMD joins at any stage — or stays through all six. Stage 06 feeds straight back into stage 01, and the operation keeps improving.

01 Before anything is drawn

Vision & Destination Strategy

Define the marina, yacht club and waterfront proposition.

  • /Destination positioning and target market
  • /Berth mix and vessel-size strategy
  • /Upland and hospitality integration brief
02 While changes are free

Marina Design & Development

Operational input into masterplans, infrastructure and technical design.

  • /Layout challenged against revenue and workflow
  • /Services, utilities and waste routes
  • /Back-of-house and staff circulation
03 One destination

Yacht Club & Upland Development

Membership, hospitality, F&B, recreation and sailing.

  • /Membership tiers and club proposition
  • /F&B and events programming
  • /Integration with hotel, residential and retail
04 Setting the numbers

Commercial & Destination Strategy

Pricing, benchmarking, home-port strategy and destination positioning.

  • /Berth tariff and yield strategy
  • /Competitive set benchmarking
  • /Occupancy and contract structure
05 Core focus

Pre-Opening & Mobilisation

A marina can be technically complete and nowhere near ready to open.

  • /Organisation, recruitment and authority matrix
  • /Operations manual, SOPs and emergency procedures
  • /Software, billing, reporting and training
06 Feeds back to 01

Operations & Management

Commercial review, management support, reporting, training and continuous improvement.

  • /Monthly KPI and financial commentary
  • /Operational audits and standards readiness
  • /Learnings loop into the next vision
03 / Proof — Experience Six assets

Experience across the region's most recognised waterfront assets

Experience shown reflects the individual professional backgrounds of FMD's senior leadership and current advisory engagements.

Dubai Marina Yacht Club
01
Dubai, UAE

Dubai Marina Yacht Club

Large-scale luxury marina operations and berth-holder experience.

  • /575 berths across a 4km canal
  • /Five Gold Anchor accreditation maintained
  • /Berthing, service standards and commercial operations
Bvlgari Yacht Club Dubai
02
Jumeirah Bay, Dubai

Bvlgari Yacht Club Dubai

Bvlgari's first yacht club in the Middle East — pre-opening of the club, marina and three F&B outlets.

  • /Brand's first yacht club, launched from scratch
  • /Club, marina and three F&B outlets mobilised together
  • /Membership and UHNWI service standards defined
Jeddah Yacht Club & Marina
03
Jeddah, Saudi Arabia

Jeddah Yacht Club & Marina

Saudi Arabia's first luxury yacht club — construction to full operation; F1, America's Cup and Red Sea Film Festival delivery.

  • /Kingdom's first luxury yacht club, taken from site to open
  • /Four Formula 1 Grand Prix events delivered
  • /America's Cup AC40 regatta and Red Sea Film Festival
M Marinas by Porto Montenegro
04
Multi-site, UAE

M Marinas by Porto Montenegro

Multi-site UAE marina management under an established elite brand, to international standards.

  • /General management across multiple UAE sites
  • /An established elite brand's standards, applied locally
  • /Five Gold Anchor across three operations
Bali Gapura Marina
05
Bali, Indonesia — Current

Bali Gapura Marina

Systems, SOPs, software, training and management support.

  • /Marina operating system and SOP library built
  • /Software workflows, role descriptions and reporting
  • /Customer journey mapping and team training
Read the case study →
Dubai Creek Golf & Yacht Club
06
Dubai, UAE

Dubai Creek Golf & Yacht Club

ISO-certified marina operations, workshop, repair yard and charter activity.

  • /ISO-certified operating framework
  • /Workshop and repair yard management
  • /Charter activity alongside berth-holder operations
Scroll — the rail loops Six assets
Full experience →
04 / The partners Two senior partners

Operators, not observers

Each a specialist in their craft — people who have opened, run and optimised the assets other consultants write about.

PS
Founder & Senior Partner

Philip Sather

Certified Marina Manager (CMM)
Marina OperationsPre-Opening ReadinessSOPs & SystemsKPIs & ReportingService StandardsFive Gold Anchor

Philip Sather is a Certified Marina Manager (CMM) and the pioneer of the Fractional Marina Director — a model that gives marinas, yacht clubs, and waterfront developments access to Director-level leadership without the cost of a full-time hire.

Listed in the Global Marina Institute CMM Directory, Philip has led marina operations and projects across the UAE and international markets. He specialises in optimising performance, streamlining systems, and delivering exceptional service standards for high-end waterfront assets.

Portrait — Philip Sather
Featured interview
Watch interview

On the Fractional Marina Director model, and why the operator’s voice belongs in the room while the marina is still a drawing.

Watch the full interview →
OR
Senior Partner

Oliver Rees

Marina & Yacht Club Leadership
Yacht Club Pre-OpeningMembership & F&BLuxury HospitalityMulti-Site GMEvent DeliveryGCC 20+ Years

Senior marina and luxury waterfront leader with 20+ years in the GCC. Senior Director on the pre-opening of Bvlgari Resort Dubai, launching the brand’s first yacht club; GM of Jeddah Yacht Club & Marina, taking Saudi Arabia’s first luxury yacht club from construction to full operation; and GM of M Marinas by Porto Montenegro across multiple UAE sites.

Portrait — Oliver Rees
Featured interview
Watch interview

On taking Saudi Arabia’s first luxury yacht club from construction site to full operation — and hosting F1 along the way.

Watch the full interview →
01

Independent

Owner-side advice. No operating agreement, no brand takeover, no loss of control.

02

Fractional

Director-level capability sized to the mandate, without a permanent appointment.

03

Hands-on

Weekly outputs, not slide decks. SOPs, dashboards, reviews and training material.

Meet the team

Leadership page →
Origin

The model was created here.

The Fractional Marina Director model was pioneered by Philip Sather, CMM, and launched through FMD in 2026 as the first platform built specifically to deliver senior marina leadership on a fractional basis. It was created because marinas, yacht clubs and waterfront developments repeatedly needed Director-level guidance without the cost and commitment of a full-time Managing Director or General Manager.

FMD remains the original source of the Fractional Marina Director definition, scope and operating model — and the only platform founded by a Certified Marina Manager (CMM) who has led the assets the model is designed to serve.

Read the full definition →
Wide aerial waterfront
05 / Before the design is frozen 48-hour response

Catch it on paper, not on the water.

Fixed scope, fixed fee, delivered before the next design freeze. Share your marina plans and we will respond within 48 hours.

Independent, owner-side, and structured so you keep control of your own operation.

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Or email info@soarbusinessgroup.com directly.